Chalk Paint® is Annie Sloan paint.
Annie Sloan developed her now famous decorative paint, Chalk Paint®, in 1990. Back then, there was no paint available with the properties Annie was looking for, so she decided to develop her own. She came to choose the name “Chalk Paint” because it was suggestive of its very matte—almost chalky—finish.
Chalk Paint® is different. It is not simply paint with chalk added to it. It is not chalkboard paint. Chalk Paint® is the unique decorative paint Annie Sloan developed for furniture, floors and walls, drawing on a lifetime of research and experience in working with paint and colour. Chalk Paint® adheres to most surfaces and creates gorgeous results quickly and easily. Use it for a textured finish, a distressed finish, a smooth contemporary finish or even as a wash.
Chalk Paint® is a non-toxic, water-based paint that is lead-free, EG-free, odour-free and has very low volatile organic compounds (VOCs). There is only one Chalk Paint® and it offers endless possibilities. Chalk Paint® sticks to just about any surface (wood, concrete, metal, matte plastic, varnished or painted surfaces, etc.) with no priming or sanding required. Use it’s companion product Annie Sloan Soft Wax for a durable and approachable finish for your interior furniture and the dark Soft Wax for decorative age and patina.
Annie Sloan has chosen her palette of colors carefully. They range from soft, pale hues to bright, vivid tones reminiscent of historic European décor as well as strong 20th Century colors. The colors have been expertly chosen to meet every taste. They are rich and strong so they may be lightened, mixed together, dulled with Dark Wax or used as washes without losing their intensity and depth.